Local Newsletter Growth Playbook
Turn Your Local Newsletter Into A Profitable Media Business
Subscribe to our free weekly newsletter
Why local newsletters?
Local newsletters flip the traditional marketing model on its head. Instead of pushing sales messages, you provide valuable content people actually want to read.
By sharing useful insights first, you earn attention and trust. This trust makes readers more receptive to your offerings. Over time, other local businesses may even pay to reach your engaged audience through ads.
AUTHORITY POSITIONING
Position yourself as the trusted local expert by consistently sharing valuable insights that showcase your expertise.
OWN YOUR AUDIENCE
Build a marketing asset you control completely, immune to algorithm changes, rising ad costs, or platform restrictions.
COST CENTER TO PROFIT CENTER
Transform your marketing from an expense into a revenue stream by selling ads to other local businesses
About me
As an experienced local marketing expert who runs 4 newsletters with 16,000+ subscribers, I offer practical solutions instead of just theory. I've achieved subscriber acquisition costs as low as 16 cents through Meta ads—far below industry averages.
Having owned a multi-million dollar local business, I understand both reader engagement and customer conversion. I created Local Newsletter Insider to help business owners transform their expensive marketing into valuable community resources that can actually generate profit.
Work with me
Choose the right level of support for your local newsletter journey
Hourly Consulting
$147 Hour
Perfect for specific challenges or getting started with clear direction.
- One-on-one video call to answer your specific questions
- Tailored advice for your business and market
- Expert review of your marketing strategy
- Actionable recommendations for quick results
Launch Accelerator
$2497 Pay Once
Get your newsletter up and running in weeks with everything done for you.
- Six 60-minute sessions
- Beehiiv account setup and optimization
- Custom newsletter templates
- Meta ad campaign setup
- Welcome email sequence
- Subscriber survey creation
- List-building strategy
- • 24hr Email/Discord support (1 Month)
- SOPs for ongoing success
Meta Ads Kick-Start
$797 Pay Once
Perfect if you want the engine built properly—and have time to run it yourself.
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• Full campaign build‑out. We wire up pixels, events, and audiences so Meta actually knows who to show your ads to.
• Scroll‑stopping creative. Custom headlines, hooks, and visuals designed to grab locals within 10 miles of your door.
• Hands‑on transfer. One live session where we walk you through the dashboard and show you exactly how to read the numbers.
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Meta Ads Growth Plan
$1497 Quarterly
Ideal for owners who’d rather focus on customers than ad dashboards.
Everything in Kick‑Start, plus:
• Weekly optimization. We tweak budgets, audiences, and bids every seven days to keep ROAS climbing.
• Fresh creative every month. New images/videos + copy so your ads never go stale.
• 15‑minute strategy huddles. Quick Zoom each week to review wins and next moves.
• Always‑on Discord line. Ping us anytime; get same‑day answers, not ticket numbers.
• Hands‑free campaign management. We steer, you watch the bookings roll in.
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