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What I Learned From Cold Calling a 20-Year-Old Local Media Company
Articles

What I Learned From Cold Calling a 20-Year-Old Local Media Company

A fascinating conversation with a business owner who's been doing the same thing since 2004 - and why that's both impressive and an opportunity for you

TJ Larkin
May 24, 2025
How to Get an Intern to Run Your Newsletter’s Instagram
Articles

How to Get an Intern to Run Your Newsletter’s Instagram

Why you don’t need to post every day yourself to win on social media

TJ Larkin
May 22, 2025
Why Launching a Local Podcast Might Be the Best Sales Strategy You Haven’t Tried
Articles

Why Launching a Local Podcast Might Be the Best Sales Strategy You Haven’t Tried

Give first, build trust, and let the ad dollars follow

TJ Larkin
May 22, 2025
Why This Local Publisher Is Quoting $50K Sponsorship Deals
Articles

Why This Local Publisher Is Quoting $50K Sponsorship Deals

High-ticket packages, exclusivity, and how to actually pitch them

TJ Larkin
May 22, 2025
How Chamber Events Became a Secret Weapon for Local Ad Sales
Articles

How Chamber Events Became a Secret Weapon for Local Ad Sales

Turning casual conversations into high-value newsletter sponsors

TJ Larkin
May 22, 2025
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Why Launching a Local Podcast Might Be the Best Sales Strategy You Haven’t Tried
Articles

Why Launching a Local Podcast Might Be the Best Sales Strategy You Haven’t Tried

Give first, build trust, and let the ad dollars follow

TJ Larkin
May 22, 2025
Why This Local Publisher Is Quoting $50K Sponsorship Deals
Articles

Why This Local Publisher Is Quoting $50K Sponsorship Deals

High-ticket packages, exclusivity, and how to actually pitch them

TJ Larkin
May 22, 2025
How Chamber Events Became a Secret Weapon for Local Ad Sales
Articles

How Chamber Events Became a Secret Weapon for Local Ad Sales

Turning casual conversations into high-value newsletter sponsors

TJ Larkin
May 22, 2025
The $0 Strategy Bringing In High-Paying Newsletter Sponsors
Articles

The $0 Strategy Bringing In High-Paying Newsletter Sponsors

How one publisher uses Instagram DMs to land meetings with lawyers, med spas, and home builders

TJ Larkin
May 22, 2025
Real Estate Listings: The Next Big Monetization Play for Local Newsletters
Articles

Real Estate Listings: The Next Big Monetization Play for Local Newsletters

Luxury homes, starter homes, and even Airbnbs—there’s serious potential here

TJ Larkin
May 20, 2025
How to Host Local Events That Actually Help Your Newsletter Grow
Articles

How to Host Local Events That Actually Help Your Newsletter Grow

From anniversary parties to women's networking nights, here’s what works

TJ Larkin
May 20, 2025
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Articles

This Local Job Board Makes Money in Its Sleep

Why a simple side feature turned into recurring income for a local publisher

TJ Larkin
Articles

How One Publisher Manages 30+ Ad Partners Using Just a Google Sheet

Turns out, you don’t need fancy tools—just a solid system (and a few calendar reminders)

TJ Larkin
Articles

How to Structure Your Newsletter Ads (Without Losing Your Mind)

The simple system one publisher uses to make room for more sponsors—and more money

TJ Larkin
Articles

Content First, Promotion Second: The Golden Rule of Newsletter Success

Turn Subscribers Into Supporters by Putting Value First

TJ Larkin
Articles

The Unexpected Influence of Local Newsletters: Beyond Subscribers to Community Power

How a Digital Bulletin Board Became a Seat at the Table: The Surprising Reach and Real-World Impact of Local Newsletters

TJ Larkin
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