Real Estate Listings: The Next Big Monetization Play for Local Newsletters

If you're in the local newsletter game, chances are you've thought about tapping into real estate at some point. And for good reason—it’s a content goldmine and a monetization powerhouse.

Landon from Wichita Life has already tested the waters with “Home of the Week” features, and he’s got big ideas for what’s next.

Start with Homes That Turn Heads

For a while, Landon was posting million-dollar Wichita homes for free—just because they were fun. And it worked. People love peeking inside cool houses, even if they’re not buying.

When he partnered with a local brokerage, they sponsored those features across the newsletter and social media. One campaign ran for months, pulling in over $1K/month.

Now He’s Thinking Bigger

Landon’s playing with the idea of launching a new real estate-focused newsletter. Maybe it’s just for Wichita. Maybe it’s for the whole Midwest.

Each edition would feature:

• A high-end listing

• A starter home

• A unique Airbnb

• A few curated Zillow finds

Each section could be sponsored by a brokerage, mortgage company, or Airbnb host.

He’d monetize it directly or through platforms like Beehive’s ad store, where agents could claim specific weeks.

Visually Engaging, Scroll-Friendly

His real estate blocks usually include rotating image GIFs (5–7 photos) to show off the homes. Yes, they’re large and can risk clipping the email, but the visual appeal is worth it.

Pro tip: Compress PNGs into JPEGs to reduce file size and avoid Gmail cutting your emails.

Why Real Estate Works So Well

• It’s evergreen: There’s always something new to show.

• It’s aspirational: People click even when they’re not shopping.

• It’s monetizable: Agents and builders will pay to be featured.

TJ mentioned doing something similar—showcasing three homes at different price points—and it’s one of his most engaging sections.

How I Can Help You Succeed

Before we dive into this week's insights, I want to make sure you know about all the resources available to support your local newsletter journey:

🎙️ The Podcast - Deep-dive conversations with successful newsletter operators sharing their playbooks and lessons learned | Link

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🧠 1:1 Consulting - Personalized guidance tailored to your specific newsletter challenges Link

🚀 Launch Accelerator - A structured program to help you go from idea to profitable newsletter in record time | Link

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